The Secret of Selling the Negro
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Gênero: Documentário
Fundida: Robert Trout
Equipe técnica: John W Brix (Production Assistant), Helen A. Krupka (Writer), Marvin L. Bailey (Editor), Wayne A Langston (Director), Nick Mack (Set Designer)
Palavra-chave:
The Secret of Selling the Negro 1954
corporate
advertising
african american
Johnson Publishing
Sarra
The Secret of Selling the Negro Assistir
The Secret of Selling the Negro online grátis
The Secret of Selling the Negro dublado
The Secret of Selling the Negro legendado
The Secret of Selling the Negro TopFlix
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