Pink Ribbons, Inc.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Gênero: Documentário
Fundida: Samantha King, Barbara Brenner, Barbara Ehrenreich, Nancy Brinker, Susan Love
Equipe técnica: Léa Pool (Director)
PaÃs: United States of America, Canada
Tempo de execução: 97 minutos
Qualidade: HD
Lançamento: 2011
6.5
Palavra-chave:
Pink Ribbons, Inc. 2011
breast cancer
marketing
corporatism
woman director
ONF | NFB
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